Terms of Service
Effective date: 19 May 2026
1. About these Terms
These Terms of Service ("Terms") form a binding agreement between you and AIORAS TECHNOLOGY LTD (company number 16037096, registered office 4th Floor Office, 205 Regent Street, London, England, W1B 4HB) ("Aioras", "we", "us", "our"). They govern your access to and use of our website, applications, and services, including the aiora platform (collectively, the "Service").
By creating an account, configuring an aiora, or otherwise using the Service, you agree to these Terms. If you do not agree, you must not use the Service.
2. About the Service
The Service provides an agentic AI companion platform. Each "aiora" is a configurable AI assistant with two associated roles:
- a Configurator, the person who sets guardrails, permissions, and policies for the aiora (this may be the user themselves, a parent, an adult child acting for an elder, an employer, or a clinician);
- a User, the person who interacts with and personalises the aiora.
These roles may be held by the same person or by different people. Where they differ, the Configurator is responsible for ensuring they have the authority to configure an aiora on the User's behalf and to receive information about the User's interactions to the extent permitted by these Terms and applicable law.
3. Eligibility and accounts
You must be at least 18 years old to register as an account holder or Configurator. Users who are minors may only access the Service through an account established and supervised by a Configurator with appropriate legal authority (for example, a parent or guardian).
You agree to provide accurate registration information, to keep your credentials secure, and to be responsible for activity under your account.
4. AI-generated content. Important.
The Service uses artificial intelligence to generate responses, suggestions, and other outputs ("AI Output"). You acknowledge that:
- AI Output is generated probabilistically and may be inaccurate, incomplete, biased, or unsuitable for your circumstances;
- AI Output is not professional advice. It is not, and must not be relied on as, medical, mental-health, legal, financial, safety, or other professional advice;
- You are responsible for evaluating AI Output before acting on it;
- The Service is not an emergency service. If you or someone else is in danger or experiencing a mental-health crisis, contact local emergency services or an appropriate crisis line (in the UK, dial 999 or contact the Samaritans on 116 123).
We aim to operate safety measures, but no AI system is perfect. You should not use the Service as a substitute for human support or professional care.
5. Bring-your-own-key arrangements
The Service may allow you to connect your own third-party AI provider account or API key ("BYOK"). If you do:
- you are responsible for your account with that provider and for all charges they apply;
- you authorise us to use your key solely to provide the Service to you;
- you remain bound by the third-party provider's terms;
- we will handle your key in accordance with our Privacy Policy and applicable security standards, but you acknowledge that BYOK introduces risks that you accept.
6. Your responsibilities. Acceptable use.
You agree not to use the Service to:
- break any law or infringe anyone's rights;
- harass, abuse, or harm any person, or attempt to obtain content that sexualises, grooms, or otherwise harms minors;
- generate or distribute unlawful, defamatory, or fraudulent content;
- attempt to bypass safety guardrails, jailbreak the system, reverse-engineer the Service, or extract underlying models;
- introduce malware or interfere with the Service's operation;
- use the Service to make decisions about people that have significant legal or similar effects without appropriate human oversight.
We may suspend or terminate accounts that breach these rules.
7. Content
Your content. You retain ownership of content you submit ("User Content"). You grant us a worldwide, royalty-free licence to host, store, process, and transmit your User Content as necessary to operate the Service.
AI Output. Subject to your compliance with these Terms, you may use AI Output for your lawful personal or business purposes. We make no warranty that AI Output is unique, original, or non-infringing.
Our content. The Service, the aiora platform, the Aioras and aiora brands, and all related software, designs, and materials are owned by us or our licensors and are protected by intellectual-property laws. You may not copy, modify, or redistribute them except as expressly permitted.
8. Subscriptions, fees, and cancellation
Where the Service is offered as a paid subscription, the price, billing cycle, renewal terms, and cancellation method will be presented to you at sign-up and confirmed in writing. We will give you reasonable advance notice of any material price changes. You can cancel at any time using the method made available in your account; cancellation will take effect at the end of the current billing period unless otherwise stated. Statutory consumer-cancellation rights under UK law are unaffected.
9. Suspension and termination
We may suspend or terminate your access if you breach these Terms, if required by law, or if we reasonably believe doing so is necessary to protect users or the Service. You may stop using the Service at any time and may delete your account through the in-product controls. Provisions that by their nature should survive termination (including sections 4, 6, 7, 10, 11, 13, and 14) will survive.
10. Disclaimers
The Service is provided "as is" and "as available". To the maximum extent permitted by law, we exclude all implied warranties, conditions, and representations, including those of satisfactory quality, fitness for a particular purpose, accuracy, and non-infringement.
11. Liability
Nothing in these Terms limits or excludes our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be limited or excluded under English law.
Subject to that:
- we are not liable for indirect or consequential loss, loss of profit, loss of business, loss of goodwill, or loss or corruption of data;
- our total aggregate liability arising from or in connection with the Service in any 12-month period is limited to the greater of (i) the fees you paid us in that period, and (ii) £100.
If you are using the Service as a consumer, the above limits apply only to the extent permitted by applicable consumer law; your statutory rights are unaffected.
12. Changes to the Service or Terms
We may update the Service and these Terms from time to time. If we make material changes to the Terms, we will give reasonable notice (for example, by email or in-product). Continued use after changes take effect constitutes acceptance.
13. Governing law and jurisdiction
These Terms are governed by the laws of England and Wales. Disputes are subject to the exclusive jurisdiction of the English courts, except that if you are a consumer resident elsewhere in the UK, you may also bring proceedings in your local courts.
14. Connected commerce accounts and platform data
Parts of the Service let you connect third-party commerce, advertising and accounting accounts that you own or are authorised to access, including Amazon Selling Partner and Amazon Advertising accounts, Google accounts, and Shopify stores ("Connected Accounts"). This section applies when you use those features.
- Your authorisation. When you connect a Connected Account, you authorise us to access data from that account, through the platform's official API and your own authorisation with that platform, solely to provide the Service to you. You confirm that you are the account holder or are otherwise authorised to grant this access.
- Our role. For data we access from your Connected Accounts, we act as your service provider and data processor. You remain the account holder and controller, responsible for your own compliance with the relevant platform's terms.
- How we use it. We access only the data needed to provide the Service, use it only to provide the Service to you (for example, financial reconciliation, fee, margin and inventory analysis, inventory and reorder planning, and advertising insight), and we do not sell it or share it with any third party for their own purposes. We handle it in accordance with our Privacy Policy.
- Amazon Information. Where you connect an Amazon account, we access order, financial and inventory information on your authorisation, do not access individual buyer personal information beyond what is necessary, and handle Amazon Information in accordance with the Amazon Services API Acceptable Use Policy and the Amazon Services API Data Protection Policy.
- Disconnecting. You can disconnect a Connected Account at any time. On disconnection we stop accessing new data from that account and delete or retain existing data in accordance with our Privacy Policy.
15. Contact
Questions about these Terms: contact@aioras.ai. AIORAS TECHNOLOGY LTD, 4th Floor Office, 205 Regent Street, London, England, W1B 4HB.